diff --git a/arch/arm/mach-snapdragon/Kconfig b/arch/arm/mach-snapdragon/Kconfig
index bfd99db..e562d69 100644
--- a/arch/arm/mach-snapdragon/Kconfig
+++ b/arch/arm/mach-snapdragon/Kconfig
@@ -14,6 +14,7 @@ choice
 
 config TARGET_DRAGONBOARD410C
 	bool "96Boards Dragonboard 410C"
+	select BOARD_LATE_INIT
 	help
 	  Support for 96Boards Dragonboard 410C. This board complies with
 	  96Board Open Platform Specifications. Features:
diff --git a/board/qualcomm/dragonboard410c/dragonboard410c.c b/board/qualcomm/dragonboard410c/dragonboard410c.c
index e8a3ed0..b2a72bc 100644
--- a/board/qualcomm/dragonboard410c/dragonboard410c.c
+++ b/board/qualcomm/dragonboard410c/dragonboard410c.c
@@ -151,6 +151,16 @@ int board_init(void)
 	return 0;
 }
 
+int board_late_init(void)
+{
+	char serial[16];
+
+	memset(serial, 0, 16);
+	snprintf(serial, 13, "%x", msm_board_serial());
+	env_set("serial#", serial);
+	return 0;
+}
+
 /* Fixup of DTB for Linux Kernel
  * 1. Fixup installed DRAM.
  * 2. Fixup WLAN/BT Mac address: