diff --git a/board/ti/am43xx/board.c b/board/ti/am43xx/board.c
index 4fc1a40..723d0ca 100644
--- a/board/ti/am43xx/board.c
+++ b/board/ti/am43xx/board.c
@@ -98,6 +98,22 @@ int board_init(void)
 #ifdef CONFIG_BOARD_LATE_INIT
 int board_late_init(void)
 {
+#ifdef CONFIG_ENV_VARS_UBOOT_RUNTIME_CONFIG
+	char safe_string[HDR_NAME_LEN + 1];
+	struct am43xx_board_id header;
+
+	if (read_eeprom(&header) < 0)
+		puts("Could not get board ID.\n");
+
+	/* Now set variables based on the header. */
+	strncpy(safe_string, (char *)header.name, sizeof(header.name));
+	safe_string[sizeof(header.name)] = 0;
+	setenv("board_name", safe_string);
+
+	strncpy(safe_string, (char *)header.version, sizeof(header.version));
+	safe_string[sizeof(header.version)] = 0;
+	setenv("board_rev", safe_string);
+#endif
 	return 0;
 }
 #endif